101 Hotel

Location: Reykjavik & Western Iceland | Iceland

Price guide: £££££ £200-£350 per person per night

In the heart of the old town of Reykjavik, this stylish and modern design hotel contrasts with its historic surroundings, all black & white, sleek edges and brushed metal set off by kooky artwork and hand-picked furniture and décor. With a chic space-age restaurant, a couple of bars and even its own art gallery, the 101 Hotel, like Reykjavik itself, is the epitome of Icelandic cool. 
Perfect forArt lovers and design-conscious travellers looking to experience Reykjavik in all its quirky glory.
In the know101 Hotel’s exuberant interior is something of a contrast to its rather staid outer face: the 1930s building once housed the headquarters of the Icelandic Social Democratic Party.

Recommended for...

  • Chic Design
  • Luxury Hotel
  • Food & Wine
  • City Hotel

Hotel Overview

Sense of Place

The 101 Hotel sits in the heart of Reykjavik’s old town, facing the harbour and near to the city’s main shopping street and the opera house.

Rooms at 101 Hotel

The Nordic coolness of the monochrome palette and straight edges is complemented in the 101 Hotel’s rooms and suites by warm, rustic features such as tables hewn from tree trunks, heated oak floors, and individual, hand-picked artworks and furniture. They also come with plush beds, Bose iPod docks, mini-bars and in-room boutiques with Blue Lagoon products. 

Some have spacious terraces where you can look out over Reykjavik, while huge, claw-footed bathtubs are waiting to fill with geothermal waters and welcome you in from the cold.

Food & Drink

Kitchen & Wine, the hotel’s restaurant, is unsurprisingly one of the trendiest joints in town, offering something for everyone on its diverse menu: modern Icelandic and international cuisine sit side by side with more traditional dishes. The spare, glossy, and masculine bar's style is an innovative mixture of Chinese lacquered tables, polished wooden blocks and Edwardian chairs.


Fittingly for such a visually striking hotel, the hotel has its very own art gallery, where Iceland’s best and most innovative artists – both new and established – are represented. 

There is a gym as well as a blissful spa with a steam room and Jacuzzi, or you can enjoy an in-room massage. There’s also a cosy lounge where you can sink into a sofa in front of the fire after a day of discovering Reykjavik's many charms. 

Activities at 101 Hotel

The hotel is located at one end of Reykjavik’s main shopping street, Laugavegur, and major sights, restaurants, and nightlife are all in easy reach, including the Icelandic Opera, National Theatre and Culture House. If you’re itching to get out into the Icelandic wilds, enjoy guided tours to explore the region’s famous glaciers, fjords, geothermal pools, waterfalls and active volcanoes.

Best time to go

Best time to travel

Good time to travel (but some limitations)

Travel is possible (but it’s not the best time)

Travel is not recommended

  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sep
  • Oct
  • Nov
  • Dec
Best time to go

Hotel location

The 101 Hotel is approximately a 45-minute drive from Reykjavik's Keflavik International Airport.

More places to stay in Reykjavik & Western Iceland


call us on 020 7337 9010 to start planning your perfect trip

Make an enquiry

© 2022 Exsus Travel. Experts in luxury tailor-made holidays.

Exsus Travel Limited t/a Exsus Travel. Registered in England and Wales at this address: 1 Burwood Place, London, W2 2UT. Company No. 3385363. VAT No. 719-221840.

Book with confidence.
All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.caa.co.uk
We are a member of ABTA (ABTA No. Y6561) which means you have the benefit of ABTA’s assistance and Code of Conduct. We provide full financial protection for your money.
International Passenger Protection (IPP)
In accordance with the Passenger protection policy for insolvency cover in respect of the Package Travel & Linked Travel Regulations 2018, all passengers booking with Exsus Travel are fully protected for the initial deposit and subsequently the balance of all monies paid to us, including repatriation costs, arising from cancellation or curtailment of your travel arrangements due to the insolvency of Exsus Travel. There is no requirement for financial protection of day trips, and none is provided. Your booking is insured by IPP Ltd and its panel of insurers. This insurance is only valid for passengers who book and pay directly with Exsus Travel. If you have booked and/or paid direct to a Travel Agent for a holiday with Exsus Travel please request proof of how the booking is secured as this will not be covered by IPP Ltd in this instance.
This insurance has been arranged by International Passenger Protection Limited and underwritten by Liberty Mutual Insurance Europe SE. For further information please go to www.ipplondon.co.uk.
Claims procedure: you must notify IPP as soon as practically possible giving full details of what has happened quoting the name of your Travel Operator to: IPP Claims at Cunningham Lindsey, Oakleigh House, 14-15 Park Place, Cardiff,  CF10 3DQ, United Kingdom. Tel: +44 (0)345 266 1872.
Email: Insolvency-claims@ipplondon.co.uk or online at http://www.ipplondon.co.uk/claims.asp