101 Hotel

Location: Reykjavik & Western Iceland | Iceland

Price guide: $$$$$ $200-$350 per person per night

In the heart of the old town of Reykjavik, this stylish and modern design hotel contrasts with its historic surroundings, all black & white, sleek edges and brushed metal set off by kooky artwork and hand-picked furniture and décor. With a chic space-age restaurant, a couple of bars and even its own art gallery, the 101 Hotel, like Reykjavik itself, is the epitome of Icelandic cool. 
Perfect forArt lovers and design-conscious travellers looking to experience Reykjavik in all its quirky glory.
In the know101 Hotel’s exuberant interior is something of a contrast to its rather staid outer face: the 1930s building once housed the headquarters of the Icelandic Social Democratic Party.

Recommended for...

  • Chic Design
  • Luxury Hotel
  • Food & Wine
  • City Hotel

Hotel Overview

Sense of Place

The 101 Hotel sits in the heart of Reykjavik’s old town, facing the harbour and near to the city’s main shopping street and the opera house.

Rooms at 101 Hotel

The Nordic coolness of the monochrome palette and straight edges is complemented in the 101 Hotel’s rooms and suites by warm, rustic features such as tables hewn from tree trunks, heated oak floors, and individual, hand-picked artworks and furniture. They also come with plush beds, Bose iPod docks, mini-bars and in-room boutiques with Blue Lagoon products. 

Some have spacious terraces where you can look out over Reykjavik, while huge, claw-footed bathtubs are waiting to fill with geothermal waters and welcome you in from the cold.

Food & Drink

Kitchen & Wine, the hotel’s restaurant, is unsurprisingly one of the trendiest joints in town, offering something for everyone on its diverse menu: modern Icelandic and international cuisine sit side by side with more traditional dishes. The spare, glossy, and masculine bar's style is an innovative mixture of Chinese lacquered tables, polished wooden blocks and Edwardian chairs.


Fittingly for such a visually striking hotel, the hotel has its very own art gallery, where Iceland’s best and most innovative artists – both new and established – are represented. 

There is a gym as well as a blissful spa with a steam room and Jacuzzi, or you can enjoy an in-room massage. There’s also a cosy lounge where you can sink into a sofa in front of the fire after a day of discovering Reykjavik's many charms. 

Activities at 101 Hotel

The hotel is located at one end of Reykjavik’s main shopping street, Laugavegur, and major sights, restaurants, and nightlife are all in easy reach, including the Icelandic Opera, National Theatre and Culture House. If you’re itching to get out into the Icelandic wilds, enjoy guided tours to explore the region’s famous glaciers, fjords, geothermal pools, waterfalls and active volcanoes.

Best time to go

Best time to travel

Good time to travel (but some limitations)

Travel is possible (but it’s not the best time)

Travel is not recommended

  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
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  • Nov
  • Dec
Best time to go

Hotel location

The 101 Hotel is approximately a 45-minute drive from Reykjavik's Keflavik International Airport.

More places to stay in Reykjavik & Western Iceland


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